Welcome

A model of internet marketing where advertisers pay a fee each time their ad is clicked, driving traffic to their websites 

Marketing techniques aimed at improving a website's visibility and ranking on search engine results pages to attract more organic traffic. 

The use of social media platforms to connect with audiences, build brand awareness, and drive engagement and sales. 

Creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. 

 Building and maintaining websites that are visually appealing, user-friendly, and optimized for search engines are the beginning of digital marketing methods. 

Marketing strategy and actions taken to influence public perception of a brand or individual online, ensuring a positive reputation 

Using video content to promote and market products or services, increase engagement on digital channels, and educate consumers.  

Crafting comprehensive plans to guide marketing efforts and achieve business objectives. 

Defining how a brand is perceived in the market and creating consistent, impactful communication. 

Collecting and interpreting data to understand market trends, customer needs, and competitive landscapes. 

Evaluating competitors' strengths and weaknesses to identify areas of opportunities and take advantage of different marketing techniques

Visualizing and optimizing the end-to-end experience customers have with a brand. 

Designing, implementing, and managing targeted marketing initiatives to drive desired outcomes.  

Tracking and analyzing key performance indicators to measure the success of marketing activities   

Preparing strategies and responses to effectively manage and mitigate the impact of negative events on a brand's reputation.